Who we are


Louise has over 20 years of media and motor racing experience giving her unparalleled insight into the people that make the sport happen, and the media that folows their every move. She is best known as part of ITV’s award winning Formula One presentation team and is currently co-presenting the channel’s live coverage of the British Touring Car Championship, but her wide ranging journalistic experience includes television, radio and the written press. She has also introduced live events and hosted corporate and sponsor functions. Goodman Media also understands how racing teams function. Louise was Head of Communications for Jordan Grand Prix for five years and handled all the team's sponsor PR. She has managed media relations for numerous Formula One drivers during her career, including Mika Hakkinen, Jean Alesi, Martin Brundle, Eddie Irvine and Rubens Barrichello. 

Effective Communication

Goodman Media training courses help everybody who deals with the media to communicate their message effectively. more

Tips & Techniques

We give you skills to cope with tricky interviews and teach you how to avoid mistakes. more

Professional Presentation

Learn how to present with flair and communicate effectively, whether you're facing the media or entertaining your sponsors.more

Damon Hill1996 F1 World Champion

Media training is essential for any person in the public eye. Louise Goodman has years of working in the very high profile and fast moving world of Formula One. In that time, she has learned many useful lessons and tips which will prove invaluable to anyone who wants to project themselves effectively to the media

Tim HarveyDirector - BRDC Superstars

To be successful a racing driver needs to understand how the media works and know how to present themselves in a professional manner, so Louise's training sessions are an important part of the coaching programme that we provide for the BRDC Superstars

Mark WebberRed Bull F1 Driver

It's a no-brainer that working with the press is a huge part of being a driver, especially at Formula One level. Understanding how the media operate and learning how to work with them is essential if you want to make it to the top of your game.

Martin BrundleTV commentator and ex-F1 driver

Louise has been at the very heart this business for many years; she knows the sport and exactly how the media operates within it. Such experience is invaluable for anybody looking to learn some important lessons